Veritas Bloom Privacy Policy

Your Privacy is Our Priority

At Veritas Bloom, we understand that your health information is deeply personal. Our commitment to your privacy and data protection is at the core of our platform, ensuring that your journey to wellness is not only effective but also completely secure. This Privacy Policy outlines how we collect, use, and safeguard your personal information, providing you with full transparency and control.

This policy applies to all services offered by Veritas Bloom, including our website, mobile applications, and any related offerings. By using Veritas Bloom, you agree to the practices described in this policy. We encourage you to read it carefully.

Last Updated: October 26, 2023

For any privacy-related questions or concerns, please do not hesitate to contact our Privacy Officer at [email protected].

Abstract representation of data privacy with interconnected shields
Committed to your digital safety

Information We Collect and How We Use It

To provide you with personalized wellness solutions, Veritas Bloom collects various types of information. This data allows us to tailor content, offer relevant recommendations, and improve your overall experience.

When you register, we collect details such as your name, email address, date of birth, and demographic information. This forms the foundation of your Veritas Bloom profile.
Through assessments, progress tracking, and your self-reported input, we collect data related to your fitness levels, dietary habits, sleep patterns, and general health goals. This data is crucial for personalized suggestions and progress monitoring.
We automatically gather certain information when you interact with our platform, including IP address, device type, browser information, referral sources, and usage patterns. This helps us optimize performance and user experience.
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How we responsibly gather data to serve you better

How We Protect Your Information

Your data's security is paramount. Veritas Bloom implements robust technical, administrative, and physical safeguards to protect your personal and health information from unauthorized access, disclosure, alteration, and destruction. We adhere to industry best practices and compliance standards, including principles aligned with HIPAA for safeguarding sensitive health data.

  • Encryption: All data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols. Data at rest is also encrypted where appropriate.
  • Access Controls: Strict access controls and authentication protocols limit internal and external access to personal information to only those necessary individuals with a legitimate business need.
  • Regular Audits: We conduct regular security audits, vulnerability assessments, and penetration testing to proactively identify and mitigate potential risks.
  • Employee Training: All Veritas Bloom employees undergo mandatory privacy and security training to ensure adherence to our strict data protection policies.
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Our multi-layered approach to protecting your privacy

Your Rights and Control Over Your Data

We believe you should have complete control over your personal information. Veritas Bloom empowers you with several rights regarding your data:

  • Access & Portability: You have the right to request a copy of the personal information we hold about you and to have it provided in a structured, commonly used, machine-readable format.
  • Correction & Updates: You can update inaccuracies or incomplete data in your profile at any time through your account settings or by contacting us.
  • Deletion & Account Closure: You have the right to request the deletion of your personal data or the closure of your account, subject to certain legal obligations.
  • Opt-Out of Marketing: You can opt-out of receiving marketing communications from us at any time via the unsubscribe link in our emails or through your account settings.
  • Privacy Settings: Our platform offers intuitive privacy settings that allow you to manage your data visibility and sharing preferences where applicable.

To exercise any of these rights, please visit your Account Settings or contact our Privacy Officer directly.

When and How We Share Information

Veritas Bloom does not sell your personal health information to third parties. We may share information only under specific, limited circumstances:

  • Service Providers: We engage trusted third-party service providers to assist us in operating our platform (e.g., hosting, analytics, payment processing). These providers are contractually bound to protect your data and only use it for the services they provide to us.
  • Legal Requirements: We may disclose your information if required by law, such as in response to a court order or subpoena, or to protect the rights, property, or safety of Veritas Bloom, our users, or others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and your options regarding your data.
  • Aggregate/Anonymized Data: We may share aggregated or anonymized data (data that cannot be linked back to an individual) for research, analytics, or marketing purposes. This type of data does not identify you personally.
  • With Your Explicit Consent: We will only share your personal data with marketing partners or for purposes not explicitly covered by this policy if we obtain your clear, affirmative consent. You will always have the option to opt-in or opt-out.

Cookies and Website Tracking

Like most websites, Veritas Bloom uses cookies and similar tracking technologies to enhance your experience, analyze site usage, and serve relevant advertisements. Cookies are small data files stored on your device.

We use:

  • Essential Cookies: Necessary for the website to function properly (e.g., authentication, security).
  • Analytical/Performance Cookies: Help us understand how visitors interact with our website by collecting information anonymously (e.g., Google Analytics).
  • Functional Cookies: Enable enhanced functionality and personalization (e.g., remembering preferences).
  • Advertising/Targeting Cookies: Used to deliver more relevant advertisements to you based on your interests.

You have control over cookies. Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. Note that some features of Veritas Bloom may not function properly without cookies.

You can manage your cookie preferences directly through our Cookie Preference Center.

Policy Updates and Contact Information

Veritas Bloom may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise any of your rights, please contact us:

Privacy Officer, Veritas Bloom
2847 Mission Point Drive, Suite 100
Austin, TX, 78746, United States
Phone: (512) 697-8821
Email: [email protected]

Should you have a complaint regarding our privacy practices, you have the right to contact the relevant data protection authority in your jurisdiction. This policy is governed by the laws of the State of Texas, United States.